Beach · Burleigh, early for the light
01LockTuesday morning in Burleigh
Cinematic b-roll, no face, Champ on the sand, coffee, golden light, trending audio. Save-and-send.ref @real777salty · 4.7M
02LockThe GC uniform
Every bloke in boardies, tee, slides, sunnies, coffee, then you in the same kit. "I'm not fighting it."ref Reese Bros · 3.8M
03KillChamp reviews the surf
Champ deadpan at the water. "Two foot and messy, three out of ten, dad went in anyway, idiot."ref @yoimdave · 31.7M
04KillDawn patrol
Board, wax, Champ, paddle out at sunrise, ambient only, timestamps on screen.
05KillMornings nobody talks about on the GC
5am empty beach, solo coffee. "5:17am. Burleigh." FOMO save-bait.
06NewRule number 1: the beach
Ambiguous one-liner then the rule. "Never check the surf report, just go." Series.ref @tylen.wallace top post
07NewSend this to your mate who reckons he'll move here
Quick montage of why GC mornings beat everywhere. "Still want the spreadsheet job in Sydney?" Tag-a-friend.
08NewChamp's beach rating series
Champ rates the beach on conditions only he cares about: sand temperature, seagull count, dogs he can boss. Repeatable.
09NewPOV: it's 5:15 and the waves are flat
Geared up, hopeful, Champ ready, get to the sand, it's a lake. Champ looks at you. Walk of shame to the car.
10NewWhat the brand wants vs what the shoot actually is
Left: serene sunrise content. Right: sand in everything, Champ stealing the prop, a jogger photobombing, cold coffee.ref Reality vs Stories trend
11KillWorking from the GC: think vs reality
Laptop-on-the-beach fantasy vs 5:15 alarm, Champ barking on a client call, sand in the keyboard.
12NewThe coastal starter pack
Pan across the GC bloke starter kit on a towel: slides, one good cap, sunscreen never reapplied, an 8-stamp coffee card, Champ's lead.ref "expose your addiction" trend
13NewThings you only get if you live on the coast
Listicle to camera, Champ in frame. Everyone owns the same car, the surf check is a personality, 22 degrees is "a bit cold now." Comment-bait.
Office · Nobby (confirm shoot-ready, lease was 8 Jun)
14LockDay in the life of a GC recruiter
5:15 start, gym, dawn patrol, coffee, Champ walk, office, calls, beach lunch, sunset. "People ask how I work from the GC. I don't know how you don't."
15KillThings recruiters say vs what they mean
"We'll keep your resume on file" = never looking again. "Filled internally" = the boss's nephew.ref @emily.the.recruiter · 682k
16KillHow recruiters actually read your resume
POV down at a resume, eyes dart name, role, done. Sees Gold Coast. "Hired."ref @theintrovertedrecruiter_
17KillChamp's office day
"New desk, no treats, same old spreadsheets." Sits under a desk, food drops. "Commission earned."
18KillTop 5 horror movies, recruiter edition
"The resume that was nine pages." "The ghost after three interviews." "The counter-offer." "We need to talk about your pipeline."
19KillThe Monday morning call
"Morning, Aeon Recruitment." Client's changed the spec again, your face does the work, Champ looks up. "This is fine."
20NewAI is going to take your job (recruiter cut)
Text "AI is going to take your job," cut to you begging a candidate not to ghost, client changing the spec a 4th time, Champ chewing a contract, hard cut "WHEN?!"
21NewThe sound I hear when I open my pipeline on Monday
Horror sting, cut to empty CRM. 8 seconds.ref "the sound I hear when" · 36k posts
22NewTypes of recruiters at every agency
You play four: the LinkedIn-only one, the "just circling back" one, the closer, the one "about to place someone" for three weeks.
23NewA candidate ghosted me so I'm doing a press conference
At a desk, water bottle, dead serious, taking imaginary questions about the one that got away.ref @tomjstewart presser format
24NewDay in the life but it's Champ running the agency
Champ POV narrating the office, who's slacking, who's on a personal call, who fed him under the desk.ref @brodiethatdood POV
25NewGreen flags on a resume nobody tells you
Genuinely useful, fast. "Puts the role they actually did first." Ends funny: "lives on the Gold Coast. instant rapport." LinkedIn crossover.
26KillThings I wish I knew before starting an agency at 30
Talking head, real. "Nobody warns you about cash flow timing." Sets up B2B deals.
27NewThe Monday standup, GC version
Whole office, phones going, someone printing, Champ under a desk. "If your agency doesn't look like this they're not working hard enough."ref @aeonrecruitment.au, elevated
Gray's Apartment · comedy, Champ, fashion, the talking pieces
28LockWhat I actually wear in a week
Day by day. "Not a fashion influencer, just a bloke who doesn't want to look shit." Carousel or reel.
29LockWhen you're already the wife in the relationship
Apron, actually plating beautifully. "When people ask who cooks," shrug, Champ under the table.
30LockThings my groodle does that'd be weird if a human did them
Staring while you eat, following to the bathroom, sitting on you, human version on screen.ref @that.dood.knox · 136k
31LockNo one tells you this about MAFS
Casual talking head, the weird production stuff, not the relationship.ref Luke Fourniotis BTS
32LockThe unscripted interview
Off-camera rapid questions, unprepared, self-deprecating. Half-shot with Matty already.
33KillGrays Beauty Secrets
The skincare bit made real. Towel on head, strips on, dead straight about the routine like a state secret, walks out in a singlet. THE series starter.ref @manelparletrop · 17.7M
34NewGrays Beauty Secrets, ep 2: the moisturiser
"STOP ASKING." Applies moisturiser like a wine tasting, sniffs it. "Notes of eucalyptus and regret."
35NewGrays Beauty Secrets: the full routine (gone wrong)
Twelve products on a towel, uses them all wrong, face mask as hair gel, toner as cologne, Champ sniffs everything.ref @hannasaurrr
36KillChamp narrates my morning
Dog-height camera, deep unimpressed voiceover. "He's on the phone again, twelve seconds, put it down dad, useless without the bean water."ref @elliegoldenlife · 7M
37KillGRWM for a brand shoot vs reality
Green-smoothie fantasy vs snoozed twice, Champ on your face, cereal over the sink, product chucked in the car.
38NewMy girlfriend made me use her products for a week
Frame generic, Lara stays out. Day 1 optimism, day 3 "my skin's too smooth, this isn't right," day 7 converted, Champ approves with a face lick.
39NewMaybe in another life I'd have my life together
Slow-mo of you looking competent (folding washing, meal prep), cut to reality (Champ's destroyed it, takeaway containers).ref "maybe in another life" audio
40NewExpose your addiction: the bloke edition
Pan across the same black tee bought six times, four near-identical caps, a candle you'd never admit to, Champ's premium food next to your home-brand cereal.
41NewThings you only get if you've got a groodle
The hair everywhere, sleeping or committing crimes, grooming costs more than rent, strangers stop you, thinks he's a lap dog at 30kg.ref @that.dood.knox · 2.5M
42NewChamp vs the groomer, before and after
Feral doodle to show dog. "Same dog, 150 bucks lighter."ref @thegabebollinger · 9.2M
43NewPOV: you're my groodle and it's 5:15am
Dog POV. "He's up, that means we're up, I didn't agree to this, he forgot my lead, again."
44NewThings nobody warns you about being the good guy on MAFS
Talking head, light. The parental DMs, "my daughter's single," the gossip-page reposts, strangers in Woolies. Rides the attention without the relationship.
45NewReading my own comments out loud
React to the "perfect gentleman / fave hubs" comments, mortified, Champ unbothered. Leans into the parasocial without taking it seriously.
46NewA week of dinners: bloke who lives alone
Monday ambitious, by Thursday it's toast, Champ judging each one.
Bench · next shoots, not tomorrow
LaterGolf press conference series
Answering imaginary post-round questions dead serious. "I take full responsibility for that triple bogey." Needs a course.ref @tomjstewart · 3.36M
LaterChamp as my caddy
Champ in the cart, ignores your advice, walks to the wrong ball. Dog plus golf, nobody owns it.
LaterThree of us (the brothers)
When the brothers are up, roasting, carrying all the bags in one trip, Champ prefers the brother.
LaterThe new Nobby office reveal
Once the space is set up post 8 Jun, a proper produced walkthrough.
LaterCar / commute bits
Talking-head confessionals, or Champ riding shotgun rating other drivers.